I guess you aren't kidding with your comments. Mentioning what something is, where that thing isn't that well know is not egregious. Also, don't the people who make SuperDuperer! want people to consider buying it? Telling them it's not a floor wax or desert topping might sell a few more copies.
Then the article isn't for you. That's okay!
Not every piece of writing has to be delicately crafted to the sensibilities of The Hacker News Reader.
Just because someone parachutes it onto the frontpage one day doesn't change that.
But if you're still curious and you can't find the easily reachable homepage then that's on you.